1. I'm impatient. Two-day shipping? Yes, please.
2. I'm cheap. FREE two-day shipping? Where do I sign up?
3. I love movies. Instant access to hundreds of movies, available to stream at no cost to me? Wow, this is a great deal.
4. I love books. One free book to borrow from the amazon electronic library a month = me saving the cost of gas and waste of time it takes to drive to the public library.
Because, yeah, I think about things like that.
Amazon Prime is $79 per year, with your first month free. So far, since signing up, I have placed four orders on Amazon (yes, in like two weeks). I have saved myself almost $30 in shipping. BUT WAIT, you say, I never pay shipping anyway, because I always order the $25 limit which qualifies me for free shipping.
Well, my friend, that was me, too. That was me. But how many items did I spend money on just to reach that magical $25 limit? Too many, dear, too many.
Amazon Prime. Give it a try. It's free for 30 days.