On February 1st the department store J.C. Penney will undergo a major change:
No more sales.
Well, I find it hard to believe there will never be sales again, but Penney's has said it is greatly reducing the number of sales and moving towards a new pricing strategy, cutting prices up to 40% with the intent to keep them that way year-round.
Could be good, could be bad. Sometimes you can get items for greater than 40% off their (marked-up) original price, while other times, you can't.
I'm interested to see how this will play out. I shop at Penney's fairly frequently, especially for business clothing, as they carry one of my favorite business brands. If this plan works, it could change retail as we know it.